Google drew a line in the sand on March 3rd, when it said it wouldn’t build or support cross-site identifiers. But single-site identifiers, specific to an individual publisher, are fair game – and something Google wants to encourage. To that end, Google is dusting off an old/new ID type: the publisher provided identifier (PPID) in… Continue reading »
The post Google Is Building Integrations For Publisher-Specific Identifiers appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs