March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Creative Partners Rule TikTok’s Marketing Ecosystem

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Inspire creativity and bring joy.” TikTok’s mission statement applies as much to its advertising as it does to its consumer-facing product. This week on AdExchanger Talks, head of ecosystem partnerships Melissa Yang describes why the company decided toContinue reading »

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