“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. The market for addressable TV advertising is projected to almost double in the next two years. Over the last several months, the rapid rise in addressable has been driven by increases in the… Continue reading »
The post Addressable’s Next Step Won’t Be Fueled By Connected TV appeared first on AdExchanger.
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