Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers really prepared for the change? Putting aside the China affair, Apple’s IDFA restrictions could be phased in as soon as this week, while third-party cookies in Chrome will be phased out… Continue reading »
The post Emerging Identifiers For Digital Advertising: Are Brands Really Prepared? appeared first on AdExchanger.
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