Without in-person experiences, brands have seen success in the past year by hosting activations in virtual worlds–accessible using VR headsets like the Oculus Quest, or simply through a phone or laptop. South by Southwest (SXSW), the Austin, Texas-based conglomeration of music, film and interactive festivals, is being held entirely online this week. Known among marketers…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Trade Desk’s Jeff Green Explains Why the Adtech Giant Doesn’t Make Big M&A Moves
Dino Burbidge joins WOO to spearhead creative focus
Here’s What the New CBS Evening News Will Look Like