April 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Digital OOH Exhibition Highlights Black Land Ownership From 400 Years Ago

As out of home ad spending began its slow recovery in early January, the Westfield World Trade Center sought to turn space typically devoted to marketing messages into one that reflects upon the area’s centuries-long connection to the Black community. The real estate company partnered with Black Gotham Experience (BGX) to create a digital installation…
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