Without in-person experiences, brands have seen success in the past year by hosting activations in virtual worlds–accessible using VR headsets like the Oculus Quest, or simply through a phone or laptop. South by Southwest (SXSW), the Austin, Texas-based conglomeration of music, film and interactive festivals, is being held entirely online this week. Known among marketers…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected