AUCKLAND, Today: Clemenger Group has launched Proximity NZ, a new agency model “with a core purpose of finding the growth that’s hard to find for its clients”.
The move sees two agencies, 99 and justONE, come together to form a 70-strong team of the best talent in the industry across brand, experience, data and technology.
The leadership team will be ceo Chris Pescott, chief creative officer James Mok and general manager Amy Watson.
Pescott said this morning (in a widely distributed release): “This is more than the merging of two businesses; it’s the invention of a new agency, and they talk of the pride and opportunity in leveraging the world-renowned Proximity network.
“The Proximity offering provides an exceptional foundation, and when you add to that the 30-plus years of collective experience across 99 and justONE, we’re building a world-class agency tailored for the New Zealand market.”
Amy Watson said: “Through our close working partnership with CHE Proximity in Australia, we know that we’re already philosophically aligned, so the transition to Proximity NZ feels like a natural evolution,” says.
James Mok said: “We’ve got an amazing group of experienced customer marketers who understand precision and persuasion.
“With such depth and breadth of the talent in the building, we can identify, create and deliver solutions at all points in the customer journey. Combined with the energy and vibe in the building, it just feels so right.”
“We are really proud. This is day one. Today is just the beginning.”
The senior team
The senior team at Proximity NZ includes:
- CEO: Chris Pescott
- CCO: James Mok
- GM: Amy Watson
- Creative Directors: Stu Hinds and Aaron Turk
- Director of Experience Design: Jon Irick
- Director of Design: Nick McFarlane
- Head of Planning: Nicola Henshaw
- Planning specialists: Kate de Marco and Lisa Divett
Pescott: “We are really proud. This is day one. Today is just the beginning. The industry is changing and our team know New Zealand businesses need a model equipped to successfully address the challenges of the future.
“As an agency, we are hardwired to identify and deliver the growth that’s hard to find for our clients.”
Among Proximity NZ’s foundation clients are: Spark, ANZ, Mazda, Frucor, Fidelity Life, Latitude, Kiwi Property, Pink Batts and House of Travel.
Based at 318 Richmond Road, Proximity NZ will work closely with fellow Clemenger Group agencies Raydar (shopper/activation specialist), BrandWorld (tactical platforms specialist) and Perceptive (data, intelligence and insights specialist).
About Clemenger Group New Zealand
Clemenger Group New Zealand is a leading group of specialist communications companies in advertising, marketing, PR and research. Our agencies include: Colenso, Clemenger BBDO, BrandWorld, Perceptive, Porter Novelli, Proximity NZ and Raydar. Clemenger Group has 45 companies across Australia and New Zealand.
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