Livingly Media Is Seeing Revenue Windfalls Thanks to its Third-Party Cookie Phase-Out

Despite the public declarations kicking the third-party cookie habit can be tough. To help persuade marketers, lifestyle publisher Livingly Media allows media buyers to test third-party data with its own first-party segments. After seeing the results for themselves, buyers are upping their spend. The publisher has a number of lifestyle female-focused sites including Mabel +…
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