Despite the public declarations kicking the third-party cookie habit can be tough. To help persuade marketers, lifestyle publisher Livingly Media allows media buyers to test third-party data with its own first-party segments. After seeing the results for themselves, buyers are upping their spend. The publisher has a number of lifestyle female-focused sites including Mabel +…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Publicis Media Exchange ANZ appoints Anthony Ellis as CEO
Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media
Sex.life’s quickie to 1 million downloads