November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Facebook CPMs Are Back At Pre-Pandemic Levels – And They’re Still Growing

This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to data from digital agency Aisle Rocket. Rain the Growth, a DTC-focused performance agency, is seeing Facebook CPMs of between 5%Continue reading »

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