Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s… Continue reading »
The post As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku appeared first on AdExchanger.
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