Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory. That inventory can now be purchased through, guess who: The Trade Desk. However, Comcast VP and GM of addressable Larry Allen said the company does have the other “big five” DSPs on the roadmap… Continue reading »
The post Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable appeared first on AdExchanger.
More Stories
Taboola and Otago Daily Times sign record renewal in ANZ
The Post celebrates two years with free access and special subscription offer
ThinkTV campaign tackles The TV Advertising Paradox head-on