November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle

The clock is ticking for the online ad industry to transition to more privacy-centric ways as Google prepares to withdraw support for third-party cookies in its Chrome browser next year. For some, the window of preparation will be a little tighter as the industry grapples with new ad targeting standards and how they align with…
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