AUCKLAND, Wednesday: Omnicom Media Group New Zealand is maintaining its dominant position as NZ’s No 1 media & marketing services group, as reported by Paris-based research shop RECMA*.
RECMA’s Diagnostics Report evaluates media agencies’ strengths and weaknesses across 18 criteria, spanning 700 media agencies in 47 countries. There are four key evaluation points including new business balance, competitiveness in pitches, specialised experts’ capabilities, and client portfolio.
There are 15 agencies measured in the New Zealand market in the latest report. Omnicom Media Group NZ remains the number one holding group, achieving twice the score of the next largest holding group, with its globally recognised agencies achieving significant wins.
PHD & OMD rank one and two respectively by considerable margins. PHD ranked number one for momentum, topping competitiveness in pitches, as well as ranking number one in momentum (new business and awards ranking). This success is reflected in their several new business wins, including New Zealand’s largest grocery distributer Foodstuffs.
OMD ranked number one in structure stability via a strong specialised digital resource structure and client profile (agency capability and relationship stability).
“There are 15 agencies measured in the New Zealand market in the latest report.”
Hearts & Science, having launched in New Zealand in late 2019, has already jumped into the top 10, being ranked 8th out of 15 agencies, ranking 5th in momentum (new business and awards ranking) and finishing 2020 in an already competitive position in the NZ agency landscape
Sydney-based OMG ANZ ceo Peter Horgan said: “RECMA’s assessment of OMG’s performance is acknowledgment of the fantastic work by all our staff for our clients.
“The conditions in 2020 were extreme and to see our people respond to our client’s individual needs shows the breadth and depth of capability at OMG. I couldn’t be prouder of their performance.”
About Omnicom Media Group
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC), a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to 5000 clients in 100 countries. Omnicom Media Group includes the full-service media networks PHD and OMD as well as a number of specialty media communications companies.
About RECMA
RECMA is Research Company Evaluating the Media Agency Industry.
RECMA has branches in Sydney and Melbourne – but none in NZ.
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