On Monday, on-device media technology company Digital Turbine bought app monetization platform Fyber for $ 600 million. Digital Turbine has become one of the most prolific acquirers of mobile ad tech over the last two months – beginning with its $ 400 million acquisition of mobile ad network AdColony in late February, followed by its early March… Continue reading »
The post Digital Turbine On Why Fyber Is The “Cherry On Top” Of Its Ad Tech Strategy appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs