OLLY’s Pandemic Pivot Led to a Sell-Out First Month

When the pandemic accelerated the shift from in-store to ecommerce, the direct-to-consumer wellness company OLLY recalibrated its marketing strategy. The team viewed it as an opportunity to meet potential customers where they were: At home and online. The pivot included putting additional marketing dollars in Instacart, since customers were shopping for health, wellness and personal…
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