Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message

LONDON–When you think of Volvo, you probably think of it as a family car–thanks to all the ad dollars it has poured into messaging around safety. In its latest global ad, from agency Grey, the car brand goes on the hunt for “the ultimate safety test.” The TV, online and digital spot, which has an…
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