LONDON–When you think of Volvo, you probably think of it as a family car–thanks to all the ad dollars it has poured into messaging around safety. In its latest global ad, from agency Grey, the car brand goes on the hunt for “the ultimate safety test.” The TV, online and digital spot, which has an…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup