Exclusive: Cannes Lions Managing Director Simon Cook on Making the 2021 Festival Virtual

For a second year in a row, the Cannes Lions will be online-only, despite insistences from festival owner Ascential that it might return. The increasing cases of Covid-19 across Europe, especially in France, left an in-person festival in June all but impossible. Initially, MediaLink’s decision to host a hybrid industry event in London and New…
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