When Apple’s IDFA Changes Hit “Nobody Really Knows” What To Expect

The industry is waiting with bated breath ahead of Apple’s imminent iOS update, which will severely limit tracking and ad targeting across Apple’s mobile devices–and impact the $ 105 billion U.S. mobile-ad industry. Apple’s update will introduce App Tracking Transparency (ATT), a framework that requires publishers to ask users whether they want to be tracked across…
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