November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Barilla Names Publicis Italy as Lead Global Creative Agency and Shares First Work

As it aims to showcase how pasta can be a sign of love, not just a pantry staple, Barilla has announced the appointment of Publicis Italy as its new lead agency at a global level. Taking over the contract from 72andSunny, Publicis Italy will handle global responsibility for the creation, data strategy and production of…
Adweek Feed