This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at times true, in reality advertising is the means to an end for a particular business goal. The goals vary across industries. In healthcare, for example, it might be educating communities about COVID vaccinations, while in… Continue reading »
The post Connecting CPG Advertising Strategies To Business Outcomes appeared first on AdExchanger.
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