Creative Spark

AUCKLAND, Today: Downtown design agency Dow Goodfolk has created a new look for Lion’s range of Mac’s seltzers. MD Annie Dow said: “We are always fizzing to work with Lion on new ranges, so were thrilled to help them to launch their new Mac’s seltzers – low sugar, clear beer-based bevvies with refreshing flavours.

“We are always fizzing to work with Lion on new ranges.”

“We all pushed the boat out to create a fresh Mac’s look for the category and to dial up the flavour cues and the better-for-you proposition across pack and can.

“Customers are clearly loving the brand sparkling new look as it’s flying off the shelves.”

CREDITS

Creative agency for Lion: Dow Goodfolk
Creative Director: Donna McCort
Designer: Amanda Bearsley
Account Director: Rebecca Hamer