Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market… Continue reading »
The post What Pubs And Ad Tech Really Think Of Google's 'Project Bernanke' appeared first on AdExchanger.
More Stories
The State of Sustainability: The Hot, Hard Truth
Inside AB InBev’s Strategy For Tapping Into First-Party Data
PMX New Zealand sponsors Ehrenberg-Bass