Every Celebrity Has an Alcohol Brand—but What Spells Success?

George Clooney co-founded Casamigos tequila in 2013. Four years later, the trio of founders cashed in on its success in a big way by selling the company to alcohol conglomerate Diageo for $ 1 billion. Clooney’s success has inspired scores of celebrities to follow him into the alcohol industry. Months after Casamigos sold, actor Ryan Reynolds…
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