Pump Action

AUCKLAND, Monday: oOh! Studio has created and installed a high-impact special build along Queen St for Pump’s range of flavoured sparkling water.

oOh! head of sales Ben Gibb said: “After months of development work, oOh! created an oversized sparkling water bottle to generate awareness of the sparkling product range [scroll down to view behind-the-scenes footage].

“The unique special build process involved installing a Perspex box, filling it with water, installing lights and pumping air through it to give the water a sparkling effect. The shelter was also wrapped completely giving Pump 100% share of voice through a custom oOh! Panorama wrap.

“All parties worked above and beyond to get this live – and the result is fantastic.”

“We’re delighted to bring this concept to life with Pump. We really wanted to create an immersive experience for passers-by, so we are happy with how it turned out. All parties worked above and beyond to get this live and the result is fantastic.”

Pump brand manager Kristin Paddy said: “We are excited to bring the new range of Pumped Sparkling water to life in such an engaging and clever way through this innovative special build by oOh!”

CREDITS

Creative agency: DDB Aotearoa
Media agency: Rocket
PR: Public Library (David Bull)
oOh!media: Corinne Wilken