The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several years. 2020 made its need apparent. When the pandemic took hold early last year, communities of color were disproportionately impacted by COVID-19 in terms of infection, hospitalization and mortality rates. Black-owned businesses were hit especially… Continue reading »
The post IHeartMedia’s Black Information Network Is Monetizing The Old-School Way: Sponsorships appeared first on AdExchanger.
More Stories
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa