When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $ 330 billion digital advertising industry was facing were still unclear. PRAM’s initial mission was to figure out a new way to serve targeted ads online while folding in more privacy-conscious practices. At the time, Google was still working through…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware