November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What’s Next for PRAM as Ad Targeting Fundamentally Changes?

When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $ 330 billion digital advertising industry was facing were still unclear. PRAM’s initial mission was to figure out a new way to serve targeted ads online while folding in more privacy-conscious practices. At the time, Google was still working through…
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