March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Home Depot Names BBDO as US Creative Agency of Record

The Richards Group’s loss was Omnicom’s win. Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. The appointment follows Home Depot’s selection of Omnicom Media Group’s OMD as U.S. media agency of record in January. Home Depot highlighted the benefits of consolidating…
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