In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled out, and Apple will soon make IDFA opt-in, likely limiting its use for advertisers. The world’s second-largest beer maker was… Continue reading »
The post Heineken Launches First-Party Data Strategy To Prepare For A Cookieless Future appeared first on AdExchanger.
