Socialites signs social media pro

AUCKLAND, Today: ASB’s former head of social media and corporate content, Simone McCallum, has joined social media agency Socialites Group as group account director.

McCallum comes with 15+ years’ experience in social media, marketing and comms and most recently headed up the award-winning ASB Bank social media team as well as other key digital roles across ASB.

Socialites co-ceo Melanie Spencer said: “We are beyond excited to have Simone join us. Her deep corporate social media experience will instantly be a gamechanger, especially during this time of unprecedented growth of the agency.

“We’ve seen a massive shift to social media and digital first campaigns as a result of Covid, and our rockstar team is in high demand.”

“Simone will primarily work across our larger Enterprise clients such as New World, The Warehouse, Kimberley Clark, Mitre 10 and Westpac and will ultimately allow more time for founder/co-ceo Wendy Thompson and myself to focus on future growth plans.”

Wendy Thompson said: “Simone’s social savvy is well-known and respected across the industry.

“We’ve seen a massive shift to social media and digital first campaigns as a result of Covid and our rockstar team is in high demand as a result; 2021 is looking to be another huge year for the Socialites Group and Simone will certainly be integral to our journey ahead.”

• socialites.co.nz