November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

BuzzFeed Touts Lighthouse to Ease Third-Party Data Blackout Woes

Publishers and brands alike increasingly share an overarching concern: consumer trust. For years, customer data has fueled the marketing efforts of brands, but the looming removal of cookies from Google Chrome and privacy consent updates from Apple have forced brands, and the publishers they work with, to radically rethink the methods at their disposal for…
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