“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Darren Moore, VP and head of product marketing, TVSquared. The last few years have been lightning in a bottle for direct-to-consumer (DTC) brands, who are now investing in TV – but demanding more out… Continue reading »
The post DTCs And Traditionals: Learning From Each Other In The New Age Of TV appeared first on AdExchanger.
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