EA Sport Campaign Promotes Playing More Football to British Asians

Despite their shared passion for the sport, there is a lack of British Asians playing professional football, an issue computer games maker EA Sports’ new campaign will address to promote the latest in its long-running FIFA 21 series. Supported by Channel 4’s 1 million-pound ($ 1.4 million) Diversity in Advertising competition, the campaign from Adam&EveDDB focuses…
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