“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and the company is seeing 2% to 3% engagement rates that are four or five times higher compared to other ad… Continue reading »
The post Inside How Innovid Formed An Ad Tech Supergroup To Scale Interactive Ads In CTV appeared first on AdExchanger.
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