Is Programmatic a Bubble? With Tim Hwang, Author Of ‘Subprime Attention Crisis’

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He contends that the intricacies of ad tech and the perverse incentives of agencies and ad tech platforms to maintain a… Continue reading »

The post Is Programmatic a Bubble? With Tim Hwang, Author Of ‘Subprime Attention Crisis’ appeared first on AdExchanger.

AdExchanger