A privacy-first industry lies ahead. An industry that's relied on easy access to data will find such analytics much harder...
Month: April 2021
The Gist co-founder Ellen Hyslop believes women care about sports news – they just don’t care for the way it’s...
Move over Lady Whistledown, when it comes to the hottest happenings in Adlandia, Shady Lowdown is here to spill the...
When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $ 330 billion digital...
The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several...
Right now, on social, it’s clear that brands are talking more and more about the issues that matter to their...
It's not often that a musical ad runs the gamut of nostalgia, satire, sincere appreciation, and a bonus cameo from...
The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences. But...
AUCKLAND, Today: Ponsonby indie YoungShand Creative & Media has appointed Ryan Sproull as strategy & experience director. MD Duncan Shand...
Amazon CEO Jeff Bezos published his 24th and final letter to shareholders on April 15, sharing some new stats from...