Brands have a long history of distinguishing themselves by taking direct aim at their competitors. Sometimes the poke is subtle,...
Month: April 2021
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Last Friday, customer insights agency Perceptive gathered at FISH at the Hilton, Auckland for the 2021 RAEAWARDS – and took...
Las Vegas has Taco Bell weddings, and Palm Springs, Calif., was home to the Taco Bell Hotel. Now New York...
Independent media agency D3 has appointed four new team members, as well as announcing a relocation to offices in Parnell...
Instagram features a profile verification system that adds a checkmark icon to profiles used by prominent companies and individuals. This...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action...
//www.youtube.com/watch?v=onaRHOd3Hoo AUCKLAND, Tuesday: Colenso has produced a new campaign for State Insurance, which studies Kiwis’ everyday mistakes around the home...
In 2020, the topic of allyship, defined as a supportive association with another person or group, rose in prominence. Brands...
Roku said Tuesday it added six new ad tech companies to its Measurement Partner Program to help retail, CPG, pharma,...