This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at...
Month: April 2021
AUCKLAND, Monday: Customer insights agency Perceptive, and fintech startup Paymark have launched Ada, a new tool that offers insights into...
During the first months of the pandemic, countless people were forced to cancel or reschedule their travel plans, leaving transportation...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
//www.youtube.com/watch?v=HKPvmJVlYTI AUCKLAND, Monday: oOh! Studio has created and installed a high-impact special build along Queen St for Pump’s range of...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has...
AUCKLAND, Today: Downtown design agency Dow Goodfolk has created a new look for Lion’s range of Mac’s seltzers. MD Annie Dow...
LONDON--The beauty brand Avon has made its debut on TikTok through a new #LiftLockPop campaign that will "help Avon reach...
Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June...