Roku said Tuesday it added six new ad tech companies to its Measurement Partner Program to help retail, CPG, pharma, auto and other advertisers better measure ad campaign performance — such as mobile app downloads — as marketers shift their spending to streaming. Adjust, Affinity Solutions, Branch, IRI, Kochava, and Veeva Crossix have joined Roku’s partner program —… Continue reading »
The post Roku Bolsters Measurement Program To Track Cross-Screen Ad Performance appeared first on AdExchanger.
More Stories
Thinkerbell Aotearoa brews new Havana campaign
Even Without S4 Capital, Stagwell Has Ambitious Growth Plans
Streaming, Politics Star In Magna 2024 US Ad Forecast