The Interactive Advertising Bureau (IAB) NewFronts presentation’s tagline for 2021 is intended to hit a little close to home. The tagline–“Living the Stream”–pays homage to the digital video boom that has only intensified over the course of the Covid-19 pandemic, which pushed consumers to watch more programming than ever before. But, it’s also a knowing…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales