May 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Extra Gum’s Back-To-Normal Ad Is a Euphoric Release

The amount of death, economic anxiety, social isolation and political strife that’s occurred over the past 14 months or so is something anyone who’s lived through it will never forget. But change is coming. Life under lockdown will end. Soon. In a two-minute spot, Extra gum imagines a morning when normal returns all at once….
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