March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Unique Opportunities of Clubhouse and the Rise of Social Audio

This time last year, hardly anyone knew about Clubhouse–the invite-only social audio app that subsequently stirred up an internet buzz during the Covid-19 pandemic, drawing celebrities, business gurus and everything in between. Homebound iPhone users starved for human interaction found solace, excitement or inspiration in the platform’s live drop-in format, and marketers quickly created a…
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