Remember when telcos kept dropping billions on media and ad tech assets because they just couldn’t wait to activate their first-party data for advertising purposes? Didn’t pan out. This week on The Big Story, the team dives into the “why” in the wake of private equity firm Apollo Global Management’s $ 5 billion acquisition of Verizon… Continue reading »
The post The Big Story: Hanging Up On Ad Tech, Tuning Into CTV appeared first on AdExchanger.
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