December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

An Update On Xandr, With EVP Mike Welch

It’s been a kind of a downer week for telco-owned ad platforms. Verizon’s deal to sell Verizon Media to PE giant Apollo Global Management casts a pall over the once-exciting group of mergers that created Russian doll-like business structures featuring ad tech nested within media assets, in turn nested within enormous “access” providers. The theoryContinue reading »

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