As It Puts Seltzers on Blast, Mischief Reveals It’s Now Working on Molson Coors Brands

Mischief, the attention-grabbing New York office of agency network No Fixed Address, just announced a new client relationship in a not-too-subtle way. The agency is helping Miller Genuine Draft launch a seltzer–into oblivion, because the brewer has no interest in hopping on the sparkling bandwagon. The stunt and its related ad serve as a surprise…
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