Advertising is dead. Long live advertising

AUCKLAND, Monday: “As Apple cracks down on ad trackers and subscription models take hold, all signs point to the decline of online advertising,” writes former MediaWorks head of news Hal Crawford in indie current affairs news site Spinoff.

“But don’t count traditional ads out yet – they’re popular because they work!

“The imperfect three-way relationship between audience, publisher and advertiser is currently experiencing a rebound in the US.”

“In fact, the imperfect three-way relationship between audience, publisher and advertiser is currently experiencing a big rebound in the US, where quarterly revenue is up by more than 25% year-on-year for many ad-supported digital sites.

“The situation in NZ is similar in terms of overall digital adspend, with industry body IAB reporting substantial increases in all forms of digital advertising – including display – in the final quarter of 2020.”

• Read Crawford’s full Spinoff piece here