March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign

The Hong Kong Ballet likes to mess with tradition, pulling its classically trained dancers out of their staid performance halls and tossing them onto bustling city streets to star in eye-catching ad campaigns. The latest entry in the brand’s visually stunning oeuvre features a dream-within-a-dream that embeds the dancers in a cyberpunk urban landscape with…
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