Unified ID 2.0 is now open source and not just in name only. On Monday, The Trade Desk committed the full open source code base for Unified ID 2.0 to the PRAM (Partnership for Responsible Addressable Media) Technical Working Group, which is run by the IAB Tech Lab. This transfer is the culmination of a… Continue reading »
The post The UID 2.0 Code Base Is Officially Open Source appeared first on AdExchanger.
More Stories
How the Maker of Hendrick’s Gin and Glenfiddich Is Breaking Through With Gen Z
Chemistry reimagines Digital Arena’s brand strategy
Election Night 2024 Set Tours: ABC News Introduces Its ‘Cohesive’ Set